The YouTube comment section contains a large amount of data about a user’s audience but due to the sheer volume of the comments, this data is often very difficult to understand and interpret. In this article we will be exploring a free online application called Comment Explorer whose goal is to assist the creators to gain insights and better understand how the audience is perceiving their content.
All that you need to do is paste the URL of the YouTube video that you wish to analyze and sit back and relax while Comment Explorer analyses your comments and provides the following types of results:
- Audience Engagement Score: This is a generalized metric used that summarizes the engagement of your audience based on the comments. Its uses factors such as views, likes, comments and comment sentiment to calculate the score.
- Sentiment Analysis: This segment offers an average sentiment analysis of your video. If your video delves into topics that tend to spark debate and drama, you might notice a higher negative sentiment, even if viewers genuinely enjoyed your content. A negative sentiment doesn’t necessarily indicate a negative overall opinion of the video; rather, it signifies the presence of negative expressions in the comments.
- Emotion Analysis: In this segment, emojis are employed to represent the three predominant emotions conveyed in a comment section, chosen from a pool of seven emotions: joy, surprise, sadness, anger, fear, disgust, and neutral. Utilize this emotional analysis to comprehend the nature of conversations and comments your content is evoking
- Ask Your Comments a Question: This happens to be the most valuable section where you can pose any questions regarding the comments and receive corresponding answers. For instance, you might inquire about the aspects garnering the most engagement in the video or check for any requests for follow-up videos within the comments.
Working:
1. Click on this link to navigate to Comment Explorer, paste the URL of the YouTube video and click on ‘Analyze Me’ button.
2. Wait for a couple of seconds while Comment Explorer scans yours comments and clearly presents the analysis on the screen as explained above.
3. The Subject section also provides you with the most commonly discussed topics in the comments.
4. Scroll down and you will observe the ‘Ask you comments’ section. Type any question regarding the comments and click on ‘Search’ to get an answer.
Closing Comments:
Comment Explorer is a cool online tool that helps you gain insights and better understand how the audience is perceiving the content of any YouTube video. It provides a Static Analysis section which includes the Audience Engagement Score, Sentiment Analysis, and Emotional Analysis. In addition to this it also offers an Interactive section that allows you to query your comments for insights.
Click here to navigate to Comment Explorer.
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